The difference between Domino and Universal are that they sign not well-known bands which means targetting a more of a niche market to a specific group of people.
2a) How would you describe Domino’s target audience(s)?
Domino records target audience is from 16 to 25 year old as the music seems alternative/indie music.
b) How does the label address and appeal to its audience?
The label appeals to it's audience by giving there listeners interviews, artist features, photo and video gallery, radio charts etc. This is useful to theire trarget audience as it is easier and quicker to find new bands and information. They also provide a shop and sell new releases of music that they sign and for people to listen for free, merchanise and tickets to gigs.
3a) Have you heard of any artists on their roster? Which ones?
- Animal Collective
- Arctic Monkeys
- Chief
- Franz Ferdinand
- Owen Pallett
- Sons and Daughters
- These New Puritans
- Villagers
- Wild Beasts
A high profile artist would probably sign to Domino because to gain more attention
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