In what ways is UMG working towards integrating music with television? Why do you think this is an important focus for the label?
1) Universal Music, the UK’s leading record company, has moved into TV production with the launch of Globe Productions, a division focused on creating both new television formats and innovative TV platforms for its artists. Globe is launching with a broad remit, which includes creating programming around its current and catalogue artists, alongside developing new television formats, both music-based and factual. It will develop programme ideas in-house, as well as working closely with independent production companies. It is improtant for the label because it would be a great way of promoting the artists they have and their label which the music they have can be played on adverts, television programmes or films.
Globe productions is UMG-owned but UK-based, with a partnership between Globe and ITV. Why do you think it is important to UMG to open companies liike this in countries outside the US
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