'The online revolution has proved as damaging to independent labels as to multinational companies'

There are many different labels around the world that have been dramatically affected by technology. As they invest in the artist’s music to provide them with an income and help promote and distribute them, this is affecting them due to the fact people can get music free from the Internet resulting into the labels loosing money. People used to have to wait for the bands or artists to release a record, tape or CD to listen to their music, not only did we have a CD the label also produced a booklet inside the case which held photos of the artist or lyrics from the songs. As technology has increased in recent years the craze for owning your CD has dropped as you can find songs on the Internet for free downloads, on the television, the radio. These can all be synced on to your mp3 player, ipod or any devices that can hold music. From this, the demand for CD’s have fallen increasingly, because of this the labels and artists are loosing money as internet sites such as Limewire or even YouTube convertor are allowing people to illegally download their music for free or sell their music for a much cheaper price e.g. Itunes. The online revolutions have damaged independent labels, such as Domino Label because they focus on a more of a traditional structure of dealing and promoting their artists of which are the best ways of making money. They do this by having other companies to set up the production for their artists such as the marketing and promotion and from this they are only managing with the song writing and their music sales of how they can improve and achieve more for their company. This is very different to how a multinational company works as they don’t just manage song writing and publishing they also deal with things such as promoting and marketing, recording, soundtracks, and equipment. As a multinational company employee well known artists they become a lot more popular where the audience are most likely to have heard or know them, this is so that they can perform a wide range of genres, as they have a better reputation, and from gaining this the artists are more likely to be asked to be on soundtracks for television programmes, adverts or films.